‘Open Fever’ grips Northern Ireland

Tourism NI unveils digital tribute to our golfing greats

‘Mount Rushmore’ style sculpture of Fairhead.

With The 148th Open at Royal Portrush set to shine a global spotlight on Northern Ireland like never before, Tourism NI unveiled a fitting and fun tribute to our global golfing legends.

In a specially commissioned visual, the iconic cliffs of Fair Head in County Antrim have been digitally transformed into an eye-catching sculpture featuring the images of local golfing greats, past and present.

Rory McIlroy, Graeme McDowell and Darren Clarke, who will all now be competing in the tournament, feature in the design, alongside former Champion Golfer and Portrush man Fred Daly.

Engaging the talents of Hollywood digital CGI artist Mike Campau, the tongue-in-cheek stunt has been designed to reflect how Northern is truly ‘Made for Golf’, illustrated not only by our sporting talents but also in our landscapes and rugged coast.

The timing of the tribute could not be more fitting as Northern Ireland golfers celebrate their recent triumphs on the course, with Rory McIlroy winning the Canadian Open by seven shots to secure his 16th PGA Tour title and fellow Northern Irishman Graeme McDowell qualifying after finishing tied eighth on 10 under.

Tourism NI last week marked the last official stop of a 500-mile community engagement campaign ‘The Epic Journey to The 148th Open’, and with just a month to go, Open fever is starting to take a grip of the nation as the spotlight falls on Portrush.

Tourism NI Marketing Director Naomi Waite said: “With ‘Open fever’ beginning to take a hold, we wanted to honour the global golfing heroes who collectively have played a key role in bringing The 148th Open to Northern Ireland and, through their talent, have made Northern Ireland a growing international golf destination. It is just one of many activities we have planned to celebrate the enormous pride that the people of Northern Ireland have in the achievements of our golfing greats.

“While Northern Ireland might one day boast its own ‘Mount Rushmore’ for golf, we can reassure everyone that this stunt is digital theatre and something we hope will raise a smile ahead of July.” naomi waite, marketing director at tourism northern ireland

Robin Daly, son of the late Fred Daly, said: “Our family are extremely honoured that my father is being remembered in this way. We are really looking forward to the return of The Open to our shores for the first time in nearly 70 years and this sculpture is a wonderful tribute to the talents of these local sportspeople who have earned their place in the history book of golf.”

McIlroy and McDowell will tee up at Royal Portrush alongside fellow local and 2011 Champion, Darren Clarke in front of a passionate home crowd when one of the world’s greatest sporting spectacles - The Open - returns to the famous Dunluce links for the first time in nearly 70 years.

“The Open returning to Portrush is massive for Northern Ireland - everyone is so excited and is getting behind it. I never thought I would have the opportunity to play in a major championship at home and I’m really looking forward to it.” Rory mcilroy

Unprecedented demand from fans has led to record-breaking ticket sales and the event will be a sell-out on Championship Days for the first time.

Fans can still book their place at Royal Portrush on Practice Days with a limited number of new official hospitality packages also remaining on sale.

For further information on Tourism NI’s ‘Epic Journey to The 148th Open’ campaign visit discovernorthernireland.com/epicjourney.