New experiences

Fans can enjoy The Open like never before as The R&A officially launches a range of new experiences ahead of the Championship being played at Royal Birkdale from 12-19 July 2026.

The Open Experiences provides fans with the first chance to guarantee their place at The 154th Open as it returns to the famous Southport links for the first time since 2017, when Jordan Spieth pipped Matt Kuchar to win the Claret Jug for the first time.

These experiences have been launched ahead of the ticket ballot opening in summer 2025 and will see the introduction of new event areas, all-inclusive hospitality with luxury lounges, elevated exclusive viewing platforms and private retreats.

With a range of options, spectators can put themselves at the heart of the action and choose how they want to experience The Open for themselves – whether with friends, family or clients, there is an experience for every golf fan.

For the first time ever, The R&A is making it easier for fans to be a part of golf’s original major with new Destination Packages. Fans can now select accommodation and travel options alongside their ticket, taking the stress away from booking their Open Experience. Later in the year will also see the launch of Open Lodgings, a range of camping and glamping options for fans looking to secure their Open Experience in advance.

Brett Tonkyn, Director of Premium Experiences at The R&A, said: “After the announcement this week that this summer’s Championship at Royal Portrush will host record crowds, we are anticipating a continued high level of demand from fans eager to attend The Open. Our new experiences not only offer them a guaranteed place at the Championship, but also unparalleled access to enjoy watching the world’s best golfers compete for the iconic Claret Jug.

“Following extensive fan surveys and focus groups, we have developed a new range of packages that appeal to both golf enthusiasts wishing to enjoy an unforgettable experience of attending The Open with family and friends, as well as corporate partners wanting to network with clients and entertain them in an iconic setting, whether that is Dunes House, an immersive experience overlooking the 15th green and 16th tee or The Retreat, a luxury hideaway on to the par-3, 7th hole.”

Using proceeds from The Open, The R&A has committed to investing £200 million over ten years in developing golf and supporting the growth of the sport internationally. This commitment aims to create a sustainable future for golf, ensuring its accessibility and popularity for many years to come.

While The Open Experiences give fans the first chance to secure their place at The 154th Open, the ticket ballot will also go live this summer. For the chance to enter the ballot fans must sign up to One Club.